LATEST ARTICLES BY ANDREW
Award winning speaker – the ‘Multi-Story Man’. Helping leaders to sell themselves and their ideas through storytelling.
Facts vs Feelings – focusing on the squidgy stuff
"We’ve been working with a marketing consultancy and they’ve come up with some values and a mission statement for the company. Here’s what they are [points to the screen] – we’ve spent a [...]
What does it take to change someone’s mind?
There’s a fascinating passage in The Fifth Risk, a new book by best-selling author Michael Lewis which explores one of the less publicised aspects of American politics – the transition from one executive [...]
We all have our own story to tell
First Man, the latest movie from director Damien Chazelle (10 Cloverfield Lane, La La Land), has hit UK cinema screens. It tells the story of one of the most significant events in modern [...]
Small stories pack a big punch
One of the joys of having a child studying film and Spanish at university is the degree to which he teaches me things about my work! His passion is more towards movies than language [...]
Selling yourself through humour
Some people just have funny bones; Ronnie was one of them I love this quote from scriptwriter Barry Cryer, referring to Ronnie Corbett – a diminutive figure but a comedy giant. Corbett passed away [...]
When Seth met Bryan – the power of the human story
A few years ago I was seriously in the doldrums and was introduced to the work of Seth Godin (pictured above left). A New York-based marketing guru, Godin writes one of the most [...]
When slow & steady beats the quick fix
There are no principles operating here, just gusts of wind. Printed in a recent USA Today, this description of a famous figure comes from Robert Epstein, an American research psychologist and a former [...]
Reflections on Manchester’s newest storytelling concept
The shortest distance between two people is a story (Terrence Gargiulo)If the above quote has any validity (and I sincerely believe it does), then the ‘7 Stories’ event last Thursday evening in Leaf, Manchester created [...]
Celebrating the ‘New Disruptors’ of the North West
I never thought of myself as a disruptor. But a former boss of mine said I was the most disruptive person he’d ever worked with. He meant it as a compliment! These were the words [...]
What it means to be in your element
I was having a bit of a clear out at home the other day and came across an oil painting I’d done as a teenager (the bird of prey shown above). At the time I [...]
I never met Stephen Hawking, but…
I wish I could say I’d met Professor Stephen Hawking, a man of colossal intellect and great courage (apparently he was given just 2-3 years to live after being diagnosed with motor neurone disease, whilst [...]
Is your Company Vision alive and well?
One of the most interesting aspects of my work is to help a company find a fresh vision, something which helps it stand out from the crowd and inspires its employees to achieve greater things. [...]
Can shy people sell?
Although I characterise most of my work as ‘storytelling’ it is, in many respects, a form of sales training – soft sales training. Many of my clients are technically schooled professionals who are thrust into situations [...]
Different ways to tell the same story
Driving home recently I was listening to Jonathan Ross on BBC Radio 2 talking about space exploration. Someone happened to mention Neil Armstrong and Ross recalled a time when the famous astronaut [...]
The product called YOU – 7 ways to sell yourself
People buy from people before they buy products and services. I doubt he was the first person to say this, but I remember these words of wisdom from a former mentor of mine, the notably [...]