THE ‘STORY-SELLING’ APPROACH
A powerful way to connect and persuade
“Selling yourself and your ideas gets a lot easier when you become a storyteller. It makes your message more meaningful, memorable and persuasive. This is the basis of my work in communication skills. It’s the story-selling method – a kind of ‘Verbal PR’. Don’t just inform people with facts; inspire them with a great story!”
ANDREW THORP
HOW IT WORKS
Learn how to tell a better story about your product or service – attract new opportunities, build a loyal following and engage your own employees.
Andrew’s work is a mixture of consultancy, individual coaching, group training or content creation. It generally falls into 3 stages:
Creation – work together to craft your story
Delivery – make sure you tell that story well in multiple situations
Circulation – the power of storytelling is when it starts to spread. Explore how this might work for you.
VIDEOS
STORYTELLING IN ACTION
ENGAGE AND INSPIRE
Storytelling is a valuable and entertaining topic for a conference talk, seminar or workshop.
GENERATE IDEAS
Stimulate fresh thinking and new ideas through a facilitated workshop or hosted event.
STORY DEVELOPMENT
Craft a better message for your business; a core narrative with multiple sub-themes to make it consistent yet adaptable.
SELLING THE MESSAGE, SELLING YOU
Learn to deliver your story well in multiple situations, create a connection with your audience and make magic happen!
LATEST BLOGS FROM ANDREW
Developing your brand story (interview with Puck Creations)
It was great to interview Sian Cardy and Stefano Capacchione from Puck Creations for the ‘Leaning Forward’ podcast recently. It’s an episode with a decidedly international flavour, not least because they live in The Netherlands and one is [...]
Value the in-between stuff
Image from Robert Bye on Unsplash If only there were more hours in the day! It’s a familiar lament, but has the shift to remote (home) working actually made that wish come true? Speaking for myself, I’ve certainly [...]
A vital message needs a great storyteller
Dad, you've really got to watch this. So said my daughter last week, and she was right - I really DID have to watch this, and so do we all. She was referring to the new Netflix film [...]
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JUST A FEW OF ANDREW’S CLIENTS
"Andrew has fundamentally changed the way we tell our business story. It has helped us win new clients and it’s transforming our culture on the inside too."
"Andrew’s storytelling workshops have helped the teams by giving technically trained experts more confidence to connect with their clients and colleagues on a human level. The feedback has been very positive; it has created a vibe in the organisation!"
"Easily the best course I had all week. Not only was Andrew...an excellent instructor...his energy in a way captivated us for the whole day."
"Andrew recently hosted our Raise the Bar Leadership Conference and did a superb job. Andrew has a real speciality in identifying the golden thread from the various sessions, speakers and storytellers and is able to relate specific examples to them. An articulate, polished, yet personal presenter. Would fully recommend him."
“Andrew has been pivotal in the transformation of my confidence and ability to engage with others in business environments and personally.”
"Andrew is an entertaining and engaging speaker with a lot to offer. Hearing that many successful storytellers adopt a 'Big Picture', 'Machinery' and 'Library' approach to building their narratives was illuminating."
"Thanks to Andrew’s foresight, insight and logic my talk was a tremendous success. If you’re required to speak in order to get something done, the outcome will be better if you sit down with Andrew and go through his process."
