THE ‘STORY-SELLING’ APPROACH
“Selling yourself and your ideas gets a lot easier when you become a storyteller. Framing your message as a story helps you inform, educate and inspire your audience.”
STORYTELLING COURSE
A flexible online programme for all levels
This course is designed for people who have something to promote – a product, service, idea, organisation or even their labour – but who don’t want to be pushy. They probably don’t consider themselves to be a ‘natural’ sales person but nonetheless they want to achieve some results.
LEANING FORWARD PODCAST
Exploring the art of verbal communication
A series of interviews and tutorials on verbal communication – how to engage, connect and persuade through speaking. The show is hosted by Andrew Thorp, AKA ‘The Multi-Story Man’. Tune in and listen to a range of topics from using humour in business to giving a compelling elevator pitch.
HOW IT WORKS
Learn how to tell a better story about your product or service – attract new opportunities, build a loyal following and engage your own employees.
Andrew’s work is a mixture of consultancy, individual coaching, group training or content creation. It generally falls into 3 stages:
Creation – work together to craft your story
Delivery – make sure you tell that story well in multiple situations
Circulation – the power of storytelling is when it starts to spread. Explore how this might work for you.
VIDEOS
STORYTELLING IN ACTION
ENGAGE AND INSPIRE
Storytelling is a valuable and entertaining topic for a conference talk, seminar or workshop.
GENERATE IDEAS
Stimulate fresh thinking and new ideas through a facilitated workshop or hosted event.
STORY DEVELOPMENT
Craft a better message for your business; a core narrative with multiple sub-themes to make it consistent yet adaptable.
SELLING THE MESSAGE, SELLING YOU
Learn to deliver your story well in multiple situations, create a connection with your audience and make magic happen!
LATEST BLOGS FROM ANDREW
Developing your brand story (interview with Puck Creations)
It was great to interview Sian Cardy and Stefano Capacchione from Puck Creations for the ‘Leaning Forward’ podcast recently. It’s an episode with a decidedly international flavour, not least because they live in The Netherlands and one is [...]
Learning from the Greeks (modes of persuasion)
The Greeks knew a thing or two about persuasive rhetoric and in this episode we examine a principle put forward by Aristotle – he called it ‘modes of persuasion’ and they include the BIG 3 – Logos, Ethos and [...]
How Malcolm Gladwell changed my life
Andrew shares a personal story, an extraordinary moment of serendipity and an illustration of a small experience with a big significance.Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.Andrew is a professional speaker, trainer and consultant in the [...]
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JUST A FEW OF ANDREW’S CLIENTS
"Andrew has fundamentally changed the way we tell our business story. It has helped us win new clients and it’s transforming our culture on the inside too."
"Andrew’s storytelling workshops have helped the teams by giving technically trained experts more confidence to connect with their clients and colleagues on a human level. The feedback has been very positive; it has created a vibe in the organisation!"
"Easily the best course I had all week. Not only was Andrew...an excellent instructor...his energy in a way captivated us for the whole day."
"Andrew recently hosted our Raise the Bar Leadership Conference and did a superb job. Andrew has a real speciality in identifying the golden thread from the various sessions, speakers and storytellers and is able to relate specific examples to them. An articulate, polished, yet personal presenter. Would fully recommend him."
“Andrew has been pivotal in the transformation of my confidence and ability to engage with others in business environments and personally.”
"Andrew is an entertaining and engaging speaker with a lot to offer. Hearing that many successful storytellers adopt a 'Big Picture', 'Machinery' and 'Library' approach to building their narratives was illuminating."
"Thanks to Andrew’s foresight, insight and logic my talk was a tremendous success. If you’re required to speak in order to get something done, the outcome will be better if you sit down with Andrew and go through his process."
