This is where Andrew works closely with you to develop a better story for your product, your company and you as an individual.
This includes the development of a Story Library (particularly helpful in unplanned situations) and initiatives to capture stories from your employees.
Initially most of Andrew’s work was focused on a company’s external marketing message. By giving them a better story and the skill to tell it well, clients were able to gain and convert more leads.
But over the years he discovered the power and influence of storytelling within organisations, as a tool for driving change, developing skills and engaging a workforce. It truly is an Inside-Out phenomenon.
A new story
In 2014 Andrew was approached by the MD of quantity surveyors Poole Dick; they wanted help to find an inspiring vision for the company.
SPREADING THE MESSAGE
It’s no good having a great story to tell if no one is hearing it, or sharing it. The power of storytelling is when it starts to spread.
Explore self-publishing and pull marketing strategies with Andrew’s help. This might involve speaking platforms, blogging, social media and internal messaging systems to help you leverage the power of your story.