This course is designed for people who have something to promote – a product, service, idea, organisation or even their labour – but who don’t want to be pushy. They probably don’t consider themselves to be a ‘natural’ sales person but nonetheless they want to achieve some results.
Fortunately, the storytelling approach helps you to sell without it feeling like selling at all! For our purposes, storytelling doesn’t mean simply telling an anecdote – it’s about helping you frame and deliver your message in a way that truly does justice to whatever you’re promoting.
As well as buying your message your audience will find it easier to buy you too, and that means deeper, stronger relationships and a more human way of doing business.
This course is mostly about verbal communication, but the same principles and techniques will also help you with the written word (articles, proposals and social media posts).
Six reasons to embrace the storytelling approach (audio clip)
Listen below to an extract form ‘Six reasons to embrace the storytelling approach’.