The Greeks knew a thing or two about persuasive rhetoric and in this episode we examine a principle put forward by Aristotle – he called it ‘modes of persuasion’ and they include the BIG 3 – Logos, Ethos and Pathos. They can be a powerful cocktail when it comes to convincing people to buy your ideas.

There's a reference to a terrific book on persuasive rhetoric:
Thank you for Arguing (by Jay Heinrichs).

Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'.
Andrew is a professional speaker, trainer and consultant in the field of verbal communication and storytelling in the business world.

Connect with Andrew on LinkedIn.

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