One of the most interesting aspects of my work is to help a company find a fresh vision, something which helps it stand out from the crowd and inspires its employees to achieve greater things. However, arriving at the wording [...]

Although I characterise most of my work as ‘storytelling’ it is, in many respects, a form of sales training – soft sales training. Many of my clients are technically schooled professionals who are thrust into situations where they must persuade and [...]