Interview for Twelve Scholars

I will always seize the opportunity to promote the value of storytelling in business, so when my good friend Bob Buckley invited me to be interviewed for his Twelve Scholars podcast, I was delighted to accept. Appropriately enough, this was recorded in the business section of Waterstones in Central Manchester!

Six great reasons to embrace storytelling

This clip provides six compelling reasons to adopt the storytelling approach to communication, a fantastic way to stand out in a very noisy world. Do justice to your product, service or idea.