One of the most interesting aspects of my work is to help a company find a fresh vision, something which helps it stand out from the crowd and inspires its employees to achieve greater things. However, arriving at the wording [...]
Although I characterise most of my work as ‘storytelling’ it is, in many respects, a form of sales training – soft sales training. Many of my clients are technically schooled professionals who are thrust into situations where they must persuade and [...]
Driving home recently I was listening to Jonathan Ross on BBC Radio 2 talking about space exploration. Someone happened to mention Neil Armstrong and Ross recalled a time when the famous astronaut came into the studio to [...]
People buy from people before they buy products and services. I doubt he was the first person to say this, but I remember these words of wisdom from a former mentor of mine, the notably named sales guru Johnny Apples. [...]
Virgin Trains put a smile on my face today. More specifically it was Damian, the train manager on the 15.35 to Euston who raised a smile on most people’s faces on what might otherwise have been a rather dreary commute. [...]
I had the pleasure of meeting Neil Clough recently, a young man currently developing a great reputation as a motivational speaker but who is best known for his appearance on series 9 of the BBC’s Apprentice programme. I’ve included a [...]