Don’t just tell us what – tell us WHY

2015-01-17T15:42:23+00:00 January 17th, 2015|

I had the pleasure of meeting Neil Clough recently, a young man currently developing a great reputation as a motivational speaker but who is best known for his appearance on series 9 of the BBC’s Apprentice programme. I’ve included a [...]

Are you making noise or creating a buzz?

2014-10-19T20:25:26+00:00 October 19th, 2014|

Plenty of companies make noise - relatively few create a buzz. A buzz is where you get other people talking about you. But to do that you’ve got to give them something worth commenting on. That’s what Seth Godin means [...]