Applied Storytelling
How to connect when it matters
“Soft persuasion is the art of letting somebody else have your way.”
3 WAYS TO USE STORYTELLING
Package a message – think of storytelling as a way to efficiently and effectively package a message. It might come in the form of a presentation, case study, suggestion, anecdote, metaphor, model or infographic.
Persuade (win hearts and minds) – people buy on emotion rather than pure logic. The storytelling approach helps you deliver information in a way that also moves people to act. Ask Andrew about Logos, Ethos and Pathos!
Stand out – most business communication is dry and utterly forgettable. If you can inform, inspire and even entertain you’ll be in a select group of people who are persuasive in a natural and non-salesy way.
Andrew can help you raise your game in these critical situations, so you:
- Secure that new role.
- Deliver a winning pitch.
- Motivate your team.
- Build your brand.
- Open up new opportunities.
KEY SCENARIOS
1) Pre-Prepared Presentations (PPP)
Deliver a compelling pitch through a planned, rehearsed presentation (often with slides).
2) Spontaneous Speaking Situations (SSS)
A fancy term for more conversational scenarios like networking encounters or meetings. Improvisation required.
Have a better story to tell (material), weave it into a talk or conversation and create that magical connection!
SERVICES
Helping you apply the storytelling approach to your business.
ENGAGE AND INSPIRE
Storytelling is a valuable and entertaining topic for a conference talk, seminar or workshop.
GENERATE IDEAS
Stimulate fresh thinking and new ideas through a facilitated workshop or hosted event.
SELLING THE MESSAGE, SELLING YOU
Learn to deliver your story well in multiple situations, create a connection with your audience and make magic happen!
WHAT CLIENTS SAY
“Andrew has fundamentally changed the way we tell our business story. It has helped us win new clients and it’s transforming our culture on the inside too.”
“Andrew’s storytelling workshops have helped the teams by giving technically trained experts more confidence to connect with their clients and colleagues on a human level. The feedback has been very positive; it has created a vibe in the organisation!”
“Easily the best course I had all week. Not only was Andrew…an excellent instructor…his energy in a way captivated us for the whole day.”
“Andrew recently hosted our Raise the Bar Leadership Conference and did a superb job. Andrew has a real speciality in identifying the golden thread from the various sessions, speakers and storytellers and is able to relate specific examples to them. An articulate, polished, yet personal presenter. Would fully recommend him.”
“Andrew has been pivotal in the transformation of my confidence and ability to engage with others in business environments and personally.”
“Andrew is an entertaining and engaging speaker with a lot to offer. Hearing that many successful storytellers adopt a ‘Big Picture’, ‘Machinery’ and ‘Library’ approach to building their narratives was illuminating.”
“Thanks to Andrew’s foresight, insight and logic my talk was a tremendous success. If you’re required to speak in order to get something done, the outcome will be better if you sit down with Andrew and go through his process.”