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THE ‘STORYTELLING’ APPROACH

WHAT’S YOUR STORY?

A consultancy firm in Manchester once pitched to a German company for a piece of work. They were one of 3 suppliers in the frame but didn’t win the bid. They asked the company why. “Your presentation was very professional,” the client explained. “But the one we chose just felt better.”

That same firm later became a client of mine and we both agreed that what they needed was a better story, one that appealed to both head and heart. This is the basis of my work in communication skills. It’s the storyselling approach – a kind of ‘Verbal PR’.

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WHAT CAN I DO FOR YOU?

REALISE YOUR POTENTIAL

Most of my work is a mixture of consultancy, individual coaching, group training or content creation. It generally falls into 3 stages:

Creation – we work together to craft your story.
Delivery – let’s make sure you tell that story well in multiple situations.
Circulation – the power of storytelling is when it starts to spread. We explore how that might work for you.

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Virgin Trains put a smile on my face today. More specifically it was Damian, the train manager on the 15.35 to Euston who raised a smile on most people’s faces on what might otherwise have been a rather dreary commute. His intercom announcement was Oscar-worthy [...]

Don’t just tell us what – tell us WHY

January 17th, 2015|

I had the pleasure of meeting Neil Clough recently, a young man currently developing a great reputation as a motivational speaker but who is best known for his appearance on series 9 of the BBC’s Apprentice programme. I’ve included a clip below from the programme [...]

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“Andrew is a great professional and an inspirational speaker, who effectively integrated coaching techniques into the development of already highly skilled PR people and corporate storytellers.”

Eda Gloria Pogany, Coca-Cola Hellenic

“The whole programme has been amazing. It is also one of my ‘turning point’ stories – spending time reflecting, organising my library and refining the stories has been the best money I’ve ever spent on personal development.”

Jim Godfrey, Financial Consultant

“Andrew has been pivotal in the transformation of my confidence and ability to engage with others in business environments and personally.”

Hassan Ahmad, Jerrold Holdings

“We had Andrew as a speaker at our Brand Managers’ Summit in Romania for an audience of 150 Brand & Marketing Managers from all the major companies here. His presentation and his workshop were very much appreciated and his expertise on storytelling was excellent.”

Andreea Siretchi, Universum Events, Bucharest